Guide to optimizing the product sheet

In the world of e-commerce, a well-designed product page is the key to converting visits into sales. However, getting customers to trust your store and decide to buy is not just a matter of having pretty images or eye-catching descriptions. It is a strategic process that involves optimizing each element on the product page so that it works in your favor. Our guide on how to structure the product page in Prestashop is your perfect ally to master this art and take your online store to the next level.

Why is the structure of the product page so important?

The product page is where visitors decide if they want to buy or not. In a matter of seconds, they form an impression of your store, the product, and the trust it inspires in them. A poorly organized structure can generate doubts, increase the bounce rate and, worst of all, cause you to lose sales. Our guide teaches you how to avoid these mistakes and create a product page that not only attracts, but also retains and converts.

What you will learn with our guide:

1. Optimization of visual elements
2. Incorporation of missing elements in product sheets
3. Learn to avoid the mistakes that 95% of online stores make in the product sheet
4. Express the potential of your product sheet
5. Learn how to reduce cart abandonment from the product page
6. Visual examples of product sheets that work
7. Based on more than 16 years of experience

Expected Results

By applying the principles and strategies detailed in our guide, you will be able to build product pages that not only attract visitors, but also convert them into customers. Improve your conversion rate, increase the trust of your customers and, as a result, increase the business volume of your online store in Prestashop.

This guide is an investment that will pay visible dividends in your sales results, providing a proven approach to transform the way you present your products and, most importantly, how you sell them.

Module 1: Customer Acquisition for Newsletter (Popup)

In the competitive world of e-commerce, capturing the attention of visitors is essential to converting them into loyal customers. Our customer acquisition module for newsletter through popups in Prestashop is designed to be a powerful and effective tool. With this module, you can implement custom popups that are activated at the most opportune moments: when entering the site, when trying to leave, or after a while of browsing. These popups invite users to subscribe to your newsletter, offering them incentives such as discounts, access to exclusive content or special promotions.

The flexibility of the module allows you to adapt the design and message of the popups to align with your brand's visual identity, ensuring that they are both attractive and consistent with the rest of your website. In addition, it has advanced segmentation options so that popups are only shown to certain groups of users, thus optimizing the conversion rate. This approach not only increases your subscriber database, but also improves the effectiveness of your future email marketing campaigns, taking your online sales strategy to the next level.

We leave you here a small explanatory video:

Module 2: Floating Form for Assistance and Product Search

In an e-commerce environment, where customer attention is a valuable and ephemeral resource, easy navigation and real-time assistance can make the difference between a sale and a lost customer. Our Prestashop module with a floating form is designed to provide an exceptional user experience, helping your website visitors find exactly what they are looking for quickly and efficiently.

This module presents a discreet but accessible floating form, which accompanies the user during their navigation. With it, customers can search for specific products, filter results according to their needs and resolve questions without having to leave the page or waste time on complex navigations. Additionally, the form can be configured to redirect frequently asked questions to predefined answers or, in case of more complex questions, send the query directly to your customer service team for a personalized response.

This module's ability to adapt and offer quick solutions significantly improves the user experience, reducing frustration and increasing the likelihood of conversion. The floating form not only works as a virtual assistant, but also acts as a proactive tool that can guide customers to related products or suggest relevant promotions based on their searches.

Both modules are designed to integrate seamlessly into your Prestashop store, providing added value for both you and your customers. With improved lead capture and an interactive support system, you will be in a better position to increase your sales and build customer loyalty in an increasingly competitive market.

We leave you here the explanatory video: